Paola Bassi Ltd

Interim Marketing, Business Consultancy and Non-Executive Directorship. I have an extensive marketing experience in FMCG companies, an international background and I am passionate about food, nutrition and healthy living. I developed strong cultural sensitivity and interpersonal skills together with strategic vision and high level of performance in execution. I have strong commercial and multi-channel exposure, including premium e-commerce/subscription business, and I like businesses with a sustainability agenda. I recognise the importance to work with common marketing strategies across countries and to put consumer insights at the heart of those. I worked in complex organisations and recently I had the opportunity to apply my expertise to SMEs. I manage challenging growth targets, business turnaround marketing work-streams and I take teams through significant organisational and way of working changes.