ITALIAN WOMEN FASHION BRANDS
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Milan’s fashion week is just over. The trends we will wear during the autumn-winter season 2017-18 paraded on the catwalks together with the spectacular outfits we will see on the red carpet of the most important events, including: charity gala, film and music festivals. Because, as the season that just ended has showed us,the celebs of the international jet set continue to love Italian designers and brands, choosing them for both official and leisure occasions.
The Italian fashion is a cultural and social phenomenon, the emblem of “Belpaese” style and elegance. As well, the Italian fashion is one of the greatest attractions of international tourism together with art, gastronomy and music.
Our fashion reflects a unique Italian style, an Italian creativity and an Italian taste. The pieces of modern Italian stylists are certainly the product of an Italian culture, which is internationally widespread and globally recognized.
The heritage of a country is made of its origins, history, culture, literature, and the characters that have become its icons. In Italy many characters were not only icons but their way of dressing also became synonymous of the traditional Italian style. Unique creations, which reflect the Italian culture and its greatness and beauty, turn into genuine sculptural dressesand real pieces of art.
The Italian manufacture sector includes clothing, knitwear and leather, as well as bags and shoes. Fashion designers come from all over the world to produce their collections in Italy. The Italian spirit ofenterprise is mainly a sign of creativity especially thanks to the Italian traditionmade of family run businesses that hand down their enterprises for generations. At the same time, they invent and creates new stories, safeguarding the quality, creativity and Italian uniqueness.
The textile sector in Italy represents a large part of the quality production which is then exported all over the world. Indeed, also smaller emergent Italian fashion brands are experiencing a steadily increase in their sales on the international fashion market.
Let’s now see which are the Top 5 best Italian women fashion brands!
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Best Italian women fashion brands: Prada
For shopping Prada in the UK go to The Italian Community Shop.
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Awarded prestigious rewards for her collections and her creative genius, Miuccia Prada is today one of the most influential women in the fashion world.
The lines she designs are remarkably successful: the bags become an icon of luxury accessory, crossing the oceans to be worn by international celebrities. Special attention is given to the finishing touches which determine the high quality of accessories and clothes.
Asymmetrical cuts, hazardouscombinations, exaggerated jersey edges, deliberately wrong mixesgive each look a sort of rebel character which opposes to the homologation so as to allow every woman to find their own individualism.
If it is true that seduction is just a matter of intelligence, Prada’s woman is the best of sexy. Without discounted concessions to femininity, it launches messages that intrigue us. This is what creates an all-round, rigorous, beautifully tormented and perverse intellectual. In short a woman who makesmen loosing their mind.
The Prada show remains on the podium of the most awaited of the entire Milan fashion week. For the next Autumn-Winter 2017/18, Miuccia launches on the catwalk several generations of women, with sophisticated and bourgeois bon- ton made of woollen cardigans and sheath dresses together withhairy, dynamic and modern boots.
Feathers, hats and hair accessories, glittering colours and retro silhouettesare the fashion faces of the past, Mediterranean beauties that become the absolute protagonists of the entire look.
These looks are homages of the stylist to the women, their strength and intelligence. An image that goes far beyond merely aesthetic beauty but aims to emphasize their fundamental role in the fashion history.
Among the strongest and most recognizable features of the Prada brand there is that ability to skilfully mix opposites, accessories or unexpected details that becomes, so suddenly, indispensable, made to be exactly where they are.
Today, the Prada name also echoes in popular culture; it is enough to think that in 2003 the writer Lauren Weisberger wrote “The Devil Wears Prada”in which the ruthless leader of a renowned fashion magazine, dresses Prada branded suits. In 2006, the novel becomes a movie.
Italian women fashion brands: Dolce & Gabbana
For Shopping Dolce & Gabbana in the UK go to The Italian Community shop.
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Dolce and Gabbana’s 2018 collection is a hymn to love, positivity, and femininity. The models are queens, dressed in clothes made of craftsmanship details, real crowns, but also ironic glasses and extra large hats. There are so many queens of hearts parading on the catwalk on the notes of Beyoncé’s Crazy in Love rhythm.
The “real woman“, according to Dolce & Gabbana, is mysterious and seductive. She wears gowns, corsets, lace, petticoat and underwear that sets over the dress. A disastrous Mediterranean femininity that recalls Sofia Loren, yesterday, today and tomorrow. Their success is immediate thanks to the diversity of their collection versus vogue style.
The elegant gown, revisited, becomes an intriguing seduction tool. The woman of Domenico Dolce and Stefano Gabbana is a universe of emotions. Characterised by a thousand facets, she is suspended between modernity and tradition, representing a blend of the female sensuality and of masculinity given by the use of men’s clothing. The collection mixeswhite and black together, the Eros and the Crucifix and usesthe rosary as an accessory.
Core element of the collection is the emphasis placed upon the Sicilian tradition which dominates in the wefts of clothes and accessories.
The jacquard fabrics made with sequins for floral fantasy jackets are matched with lush straw hats whose band is a hand-made flower decoration. There are also the landscapes of Monreale which are transformed into silk prints for shirts or reproduced on small vests.
Sicily is the land where the sunlight is strong and violent and which changes and transforms everything. It’s an unexpected energy. It is in fact in the Pretoria Square in Palermo, that Dolce & Gabbana presented their collection of the women’s High Fashion. Sicily and its history are a source of inspiration.
The whole history of Sicily, its clothes, tradition, colours and habit are enclosed in the Dolce & Gabbana catalogues. The land which gave birth to a new way of interpreting fashion through thecreation of an unmistakable style.
Best Italian women fashion brands: Gucci
For shopping Gucci in the UK go to The Italian Community shop.
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The Gucci style is the style – hard, perhaps, to describe – that all women would want to embody. Intellectual, geek, retro: all adjectives which have been used to describe the Gucci woman, androgynous and hyper-romantic at the same time.
The history of the Gucci brand is 95 years old and represents the evolution of Italian style and fashion.
The creative director Tom Ford has revolutionized the Gucci style, offering a sensual woman with her outfits and sleeveless dresses, riding the trend of a highly-featured sensuality typical of the nineties. In his collections he often uses metallic inserts, leather and fur details.
Today the style of the new Gucci, which draws from the past, uses the typical red and green symbol colours of the brand but at the same time it takes in consideration the dominating trends of the modern fashion.
On the catwalk the artistic director Alessandro Michele proposes different models, fromthe sporting skirts of the 80sto the glitters and sequins of the dresseswhich dominatethe Gucci catwalk of the Milan Fashion Week.
The collection combines men’s and women’s fashion, in a hybrid of cultures, emotions and feelings which become mutually complementary in a new “idea of the human being.” The catwalk on which the models parade represents the Roman Tiber and is surrounded by copies of ancient statues, arches, mummies, porches and columns in full contrast with the floorings and street lamps.
The girls dress up with tulle dresses and crystals that resemble artistic skating costumes, or embroidered and glittering 80’s sports suits, or pink satin dresses with big flakes and leather dresses with giant shoulders.
Italian women fashion brands: Versace
For Shopping Versace in the UK go to The Italian Community shop.
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Gianni Versace is considered one of the greatest names in the Italian and international fashion world for its elegance and refinement. His creations have always been characterized by the desire to combine sporty style with the classic one together withthe male and female fashion.
It is precisely his determination that contributed to the creation of Gianni Versace s.p.a and to the emergence of an Italian way of dressingwhich has always distinguished the Versace brand.
Gianni Versace has been able to combine in his creations different materials such as leather and silk, metal and rubber at the same time has always been able to guarantee an elegant fashion alwaysin line with the modern trends.
Unity, courage and love are Donatella Versace‘s messages, which reflect her precise, strong and determined fashion. The third day of the Milan Fashion Week features a collection that is a hymn to freedom and confirms, once again, the Versace’s talent to make women’s dreams real.
Notheavenly and romantic clothes, but just a handful of clothes made to be worn every day, thought for strong souls with assertive and determined femininity. Duvets that shorten and are matched with skirts, overcoats, and jackets to wear under mini hoodies. And, as if all this was not enough, maxi written on hats, scarves, shirts and skirts because sometimes to give a message you have to raise the tone of the voice.
After 20 years from the death of her beloved brother, Donatella Versace presents a show that celebrates Gianni’s timeless talent, his glamor and energy. There is the Baroque collection, the Vogue collection, the Butterflies and Treasures of the Sea one, and finally the mythical metal surplice worn by the super models Claudia Shiffer, Naomi Campbell, Cindy Crawford, Carla Bruni and Helena Christensen.
Best Italian women fashion brands: Armani
For shopping Armani in the UK go to The Italian Community shop.
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The Giorgio Armani Autumn / Winter 2017-18 collection contains some innovative elements that recall the historical periods in which women have realised by themselves which werethe ways for their own change in both a cultural and aesthetics sense and have then communicated it through their clothing. So Giorgio Armani has drawn a collection that, in addition to the image, contains some historical elements such as those which recall,for instance,the suffragettes’ style. This approach is evident from elements like the trouser-skirt which he defines as a piece of clothing made of half pants and half skirt.
The suffragettes have all been very elegant and very politically and socially engaged women who have used fashion also to affirm the path of change of the female gender restrained by the social conventions.
Giorgio Armani today speaks of “multiplicity as contemporary coherence” and says that “dressing becomes a poetic and personal gesture, which mixesgarments and accessories according to each one’s owninstinct”.
Irreverence is precisely the characteristic that has distinguished all women who have opposed and have fought against an ideology that has aimed at oppress them and that often stilldoes. The Armani’s idea of updating the image of a suffragette 3.0 is entirely consistent with his story.
Armani does not need to bring on the catwalk super top models or the top girls of the moment as it usually happens for many designers; the models in the Armani shows are almost always the same. What really emerges during the parades are his creations that have always something magical, unpredictable, something that is not always easy to find in the Milan Fashion Week Women’s collections.
If you like italian women fashion go to The Italian Community shop!
Giorgia Irti
The Italian Community
