ITALIAN MEN FASHION BRANDS
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The Italian Men’s fashion industry has often had as its main objective the creation ofelegant and formal clothing, also because of the established tradition of Italian tailoring. The major Italian fashion brands have achieved incredible success based on these masterpieces, basing their offer exclusively on top-of-the-range men’s clothing. Other minor brands have also played an important role in this sector, but having focused on the jeans and casual wear, they have achieved aminor reputation in the production sector of man’s gown.
However, the so-called “gown crisis”, that is, the tendency to dress less and less formally, has hit the industry hard. The first response was to diversify the offer by reducing the emphasis placed upon the formal dress to the benefit of the so-called “casual luxury clothing“, which is no longer relegated only to the weekend, but becomes an alternative to the formal dress even on weekdays. Otherwise, another answer was to modernise the traditional gownby conferring it a more modern and transgressive impression.
Whether formal or casual, clothing should generally reflect the personality of a man, his irreverence, his instinct and sense of style. The different way of dressing can be considered a celebration of the individualism and of the spirituality. Consequently, more and more people prefer to entrust this task to those who have made of it a life purpose, a passion, investing every moment of their life into the world of fashion.
Additionally, a new tendency of both emerging and more traditional brands has been that to focus on a more modern approach based not only on the high quality of the product, but also on bold advertising campaigns, on shops with modern environments and avant garde furnishings and also the integration with ecommerce.
Choosing the best Italian man fashion brands is not easy, because among the designers many are those who stand out for quality, originality, respect for the tradition and search for innovation. However, some of thememergeon the others and are renowned all over the world! At the same time though, we should also take in consideration some emerging brands of Italian men’s fashion which are currently growing and promising great successes.
Let’s now see which are the Top 5 best Italian men fashion brands.
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Best Italian men fashion brands: Armani
For shopping Armani in the UK go to The Italian Community Shop.
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Giorgio Armani is ranked as one of the world’s leading men’s clothing brands. Armani has a loyal follow up, who appreciates the clean and customized lines of each collection. Giorgio Armani founded his company in 1975, and since 2001 has been acclaimed as one of the best brands made in Italy. Armani was the first designer to ban models with a body mass index too low. “For my fashion shows I have never wanted kids who are too thin, I prefer models that know how to wear my clothes. “
Giorgio Armani is characterised by anunmistakable style that can be recognized at first glance. It is a fashion of refined luxury, never vulgar or over the lines, but, at the same time, while maintaining its core principles, always capable of renewing itself in many different aspects: from the jackets and gowns, the chosen colours and the careful matching of the accessories.
Giorgio Armani has always rewarded honesty and style consistency. It is the elegant gown and the shades of grey that really made the story of an impeccable wardrobe, and also the double-breasted blazer, soft pants and blue tones thatdecree the nuances for the most elegant evenings: this is the Armani man.
In the end Armani has made of his own style a uniform: a white t-shirt, a round neck sweater and dark denim. Because elegance in the ends does not have a gendered based connotation but rather a tastefulness based one.
Giorgio Armani settles on the podium of the epochal changes. The one who at the end of the 70’s revolutionized the male gown; who opened the 90’s with a new work on the jacket by reducing the single-breasted jacket simple by closing it with four buttons (1992) and giving the man an ascetic-intellectualairy. Afterwards, he worked on the “jacket-pullover” even more shaped on the body, suitable for a new muscularity characterised by a different elegance to the extant that he stated “The male is more female,” meaning more thoughtful and less impulsively aggressive.
The 90s have been a decade in which Giorgio Armani recounts his Minimalism by drawing a more inwardly serene man, ready for the evolution that awaits him with the change of century when man can not afford any equivocation.
Italian men fashion brands: Diesel
For Shopping Diesel in the UK go to The Italian Community shop.
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Diesel is a vibrant and made in Italy brand which is also one the preferred brands by men around the world. The Diesel clothing is destined for a young market, especially for its jeans collection, but the brand also offers a wide range of products from the lingerie to the fragrances. Diesel has an innate passion for fashion and art andit also is the first clothing company to commercialiseits clothes in a video game.
The Diesel brand, founded in 1978 in Italy by the designer Renzo Rosso, has created a unique and innovative style that has made of it an internationally renowned brand.The choice of the name is not a coincidence, in fact the brand was intended to create something that was easy to remember and especially repeatable in all languages.
The audience to which the brand refers to has no boundaries. Diesel offers a style that someone canconsider bizarre or extravagant but for many others it is trendy and fashionable as it especially counts on individuality and authenticity. Diesel does not offer a total look, but rather a mix of styles that allow the customer to create their own personal look always in line with the times. The brand’s story began with the denim, a fabric which has made it become well known on the international scene.Afterwards, the brand has embraced a wide range of different fabrics, becoming a spokesman for a casual luxury style that has attracted millions and millions of fashion addicted.
Quality and innovation are the extra lines of Diesel. The brand does not limit its reach to the clothing sphere but it also has numerous collaborations in other fields such as the world of motors and the hi-tech ones.
Best Italian men fashion brands: Gucci
For shopping Gucci in the UK go to The Italian Community shop.
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Among the most famous Italian fashion brands in the world there is Gucci. The male line is highly appreciated for the leather products (shoes, belts, handbags), but also for noble-style dresses, often highlighting the symbol with the two “G” that everyone recognizes.
This luxury brand made in Italy is at the top of fashion pyramid and enjoys broad consensus in the global marketplace. The brand of the beautiful leather products boasts many innovations from the inspirational Gucci home. The brand has been founded in 1921 by Guccio Gucci; in the 1960s and 1970s it has been at the apex of the chic standards, with icons such as Audrey Hepburn, Grace Kelly and Jacqueline Onassis; from the late 1980s until today, it represents one of the most influential fashion houses in the world. Recently, it has also been named one of the best producers of classical clothes at the international level.
Gucci Italian House is also one of the most recognizable and appreciated brands from celebrities around the world. Its trademark is inspired by the equestrian world, the collections of handbags, suitcases, gloves and shoes soon became distinctive elements of the refined, chic Gucci style.
Inside the Palatine Gallery of Palazzo Pitti, the Renaissance inspiration of the Cruise 2018 collection resonates with the exhibition of 500 paintings on display.
Dresses with crystals, pearls and bows worn with elaborate palm bracelets emerge in the seven halls of the Palatine Gallery. The male gowns are embellished with heads depicting Hercules, Zeus’ son, and the satyr Silenus, Dionysius’ life master according to Greek mythology. Additionally, new ways to call the Maison: Guccy, Guccify and Guccification, discovered by the creative director Alessandro Michele, appear embroidered on bags and pieces of the new collection. The accessories are characterized by GG details while laurel wreaths, inspired to the Hollywood goddesses, adorn the wearer’s heads.
Italian men fashion brands: Prada
For Shopping Prada in the UK go to The Italian Community shop.
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Prada is for many the symbol of luxury. Its origins date back to 1913, in Milan, with the emergence of a brand specializing in leather processing by Mario Prada. Thanks to the originality of its products, bags, suitcases and shoes, the brand became rapidly renowned throughout Europe and the United States. Soon after the company has started to specialize in the design of accessories, in particular waterproof leather bags and cases. But it was only in 1978, with Miuccia Prada, Mario’s nephew, that the company took a decisive turn. In the 1990s Prada is already one of the leading fashion brands in the world. The adjectives which are often used to identify the brand are: ultra chic, alternative, intellectual and trendy.
Also, minimalism is at the heart of Prada’s concept of fashion: the Prada man aims at the essential without sacrificing high quality, with rather classic and durable garments.
However, the sequence of modest dresses actually conceals many schizophrenic touches such as the eccentric fur accessories on the flat dressesor the shells’ necklaces and sheep’s hair on thechequered dresses of the clerks.
For this winter collection Miuccia Prada looks back at the past and proposes a series of garments that perfectly dress male forms: V-neck pullovers, button down shirts and straight trousers are the uniform for next winter. Overcoats and blouses remind the seventies and are designed in impeccable fashion. Fantasy sweaters break the chromatic palette characterized by warm tones. A surprise comes with the leather coats with fur inserts and themes made of wool knit inlays.
The dominating colours are: beige, leather, green bottle, rust, light blue, camel, pink, yellow and grey.
Among the accessories dominate the fur coats, shells’ necklaces, metal buckle belts, workbooks, knit scarves, woollen hats and sandals with metal details.
Best Italian men fashion brands: Dolce & Gabbana
For shopping Dolce & Gabbana in the UK go to The Italian Community shop.
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Dolce & Gabbana is a luxury brand with Mediterranean characteristics, with references to Sicily and its traditions.
Its style is rich, sophisticated, colourful and highly appreciated abroad and from thecelebrities. Dolce & Gabbana design clothes for man with high quality fabrics which attract the public attentionthanks to their prints, their applications and the luxurious and flashy touches. The foundations of Dolce & Gabbana’s creativity are the freedom, lightness, and the affirmation of their own identity.
The brand, founded by Domenico Dolce and Stefano Gabbana, stands out for its innovative character and its authentic and unconventional style which expresses new forms of elegance.
The Dolce & Gabbana’s men are not afraid to dare with the colours, prints and lively fantasies in order to live fashion with lightness, irony and cheerfulness. In short, the new man is all to discover with his sporty and urban styles.
The D&G collection recalls the emblems of the noble Sicilian housewives who come alive with clothing and accessories. The velvet tails with its military origins and its buttons embroidered in braid and metal, is reinterpreted for both clothing and accessories. Majestic animals come alive on many pieces of the collection, evoking a sophisticated and elegant look.The clothing of the line, synonymous with elegance and glamor, are interpreted in a typically sailors’ style.
The traditional Sicilian majolica are combinedwith the deep blue of the Mediterranean Sea on the collections prints. While the bright green of the palm trees shines on the pieces of the collection.
If you like italian men fashion go to The Italian Community shop!
Giorgia Irti
The Italian Community
